Client: Highsnobiety

Brand: Maybach x Virgil Abloh

Project: Project Maybach OOH

Location: London & New York

In 2022, Mercedes-Benz and Virgil Abloh unveiled Project MAYBACH, an electric show car revealed at Art Basel Miami. Featuring rugged, outdoor-inspired design, it was teased through a Shoreditch mural and Times Square billboard, showcasing Abloh’s vision of merging fashion, art, and automotive design across global platforms.

Services: Creative Production